The only slide discussing the future of Make Your Mark just states that it will stay on Netflix in 2024, and the rest of the presentation is focused squarely on Tell Your Tale. This is probably because there isn't any it seems that Hasbro concluded that Tell Your Tale was the more successful show among the target demographic. The presentation "2024 Franchise Overview" does not include any information about 2024's Make Your Mark content.We are reliably informed that Chapter 5 will be released on September 18, 2023, and Chapter 6 will be released on November 23, 2023.Chapter 5 will have 6 episodes, while Chapter 6 will have 3 episodes and 1 special the final special will be titled and marketed as " Secrets of Starlight". According to the "2023 Marketing Plans" presentation slide, this year will see the release of the rest of the Make Your Mark episodes that were originally ordered in 2021.Most of the other big numbers featured refer to the entire MLP franchise rather than G5 specifically. There were also 1.57 million streams of Tell Your Tale songs on Spotify from September 2022 to April 2023. By the end of April 2023, there were 171 million total video views for Tell Your Tale on YouTube, of which 11.5 million were from viewers in North America (YouTube is not able to geolocate all users so this may be an underestimate, though they did not note this on the slides). Hasbro aims to grow Tell Your Tale viewership by 84 percent in the first half of 2024. As usual, there are a bunch of numbers of questionable significance in the presentation.The toys apparently even outperform those of other brands targeting the same demographic like Barbie and Rainbow High. They also found that the average "basket size" for TYT toy purchases was $84, and that the repeat purchase rate for such toys was 56 percent. They found that 93 percent of girls aged 2–8 who watched the show liked it, and that 45 percent of them watched it multiple times per week. Make Your Mark and Friendship Is Magic) in terms of approval rate among the target audience, average basket size of toy purchases, and repeat purchase rate. According to these analyses, Tell Your Tale outperformed other MLP shows (i.e. Hasbro commissioned "AIM & We Are Family" to do some analyses for them in March 2023, which are referred to as "MLP Shopper Analysis" and "TYT Audience Report".I'm not sure if this actually means anything. Apparently, those core themes are "hair play in every episode" and "more magical moments".
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